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Google Analytics Terms of Service 2015
Google Analytics Terms of Service 2015
Google Analytics Terms of Service
These Google Analytics Terms of Service (this "Agreement") are entered into by
Google Inc. ("Google") and the entity executing this Agreement ("You"). This
Agreement governs Your use of the standard Google Analytics (the "Service"). BY
CLICKING THE "I ACCEPT" BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING
THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS AGREEMENT
AND ARE AUTHORIZED TO ACT ON BEHALF OF, AND BIND TO THIS AGREEMENT, THE OWNER OF
THIS ACCOUNT. In consideration of the foregoing, the parties agree as follows:
"Account" refers to the billing account for the Service. All Profiles linked to
a single Property will have their Hits aggregated before determining the charge
for the Service for that Property.
"Confidential Information" includes any proprietary data and any other
information disclosed by one party to the other in writing and marked
"confidential" or disclosed orally and, within five business days, reduced to
writing and marked "confidential". However, Confidential Information will not
include any information that is or becomes known to the general public, which is
already in the receiving party's possession prior to disclosure by a party or
which is independently developed by the receiving party without the use of
"Customer Data" or "Google Analytics Data" means the data you collect, process
or store using the Service concerning the characteristics and activities of
"Documentation" means any accompanying documentation made available to You by
Google for use with the Processing Software, including any documentation
"GATC" means the Google Analytics Tracking Code, which is installed on a
Property for the purpose of collecting Customer Data, together with any fixes,
updates and upgrades provided to You.
"Hit" means the base unit that the Google Analytics system processes. A Hit may
be a call to the Google Analytics system by various libraries, including,
currently be a page view, a transaction, item, or event, social interaction, or
user timing. Hits may also be delivered to the Google Analytics system without
using one of the various libraries by other Google Analytics-supported protocols
and mechanisms the Service makes available to You.
"Processing Software" means the Google Analytics server-side software and any
upgrades, which analyzes the Customer Data and generates the Reports.
"Profile" means the collection of settings that together determine the
information to be included in, or excluded from, a particular Report. For
example, a Profile could be established to view a small portion of a web site as
a unique Report. There can be multiple Profiles established under a single
"Property" means any web page, app, or other property under Your control that
sends data to Google Analytics. Each Property includes a default Profile that
measures all pages within the Property.
"Report" means the resulting analysis shown at www.google.com/analytics for a
"Servers" means the servers controlled by Google (or its wholly owned
subsidiaries) on which the Processing Software and Customer Data are stored.
"Software" means the GATC and the Processing Software.
"Third Party" means any third party (i) to which You provide access to Your
Account or (i) for which You use the Service to collect information on the third
"Visitors" means visitors to Your Properties.
The words "include" and "including" mean "including but not limited to."
2. Fees and Service.
Subject to Section 15, the Service is provided without charge to You for up to
10 million Hits per month per account. Google may change its fees and payment
policies for the Service from time to time including the addition of costs for
geographic data, the importing of cost data from search engines, or other fees
charged to Google or its wholly-owned subsidiaries by third party vendors for
the inclusion of data in the Service reports. The changes to the fees or payment
policies are effective upon Your acceptance of those changes which will be
posted at www.google.com/analytics. Unless otherwise stated, all fees are quoted
in U.S. Dollars. Any outstanding balance becomes immediately due and payable
upon termination of this Agreement and any collection expenses (including
attorneys' fees) incurred by Google will be included in the amount owed, and may
be charged to the credit card or other billing mechanism associated with Your
3. Member Account, Password, and Security.
To register for the Service, You must complete the registration process by
providing Google with current, complete and accurate information as prompted by
the registration form, including Your e-mail address (username) and password.
You will protect Your passwords and take full responsibility for Your own, and
third party, use of Your accounts. You are solely responsible for any and all
activities that occur under Your Account. You will notify Google immediately
upon learning of any unauthorized use of Your Account or any other breach of
security. Google's (or its wholly-owned subsidiaries') support staff may, from
time to time, log in to the Service under Your customer password in order to
maintain or improve service, including to provide You assistance with technical
or billing issues.
4. Nonexclusive License.
Subject to the terms and conditions of this Agreement, (a) Google grants You a
limited, revocable, non-exclusive, non-sublicensable license to install, copy
and use the GATC solely as necessary for You to use the Service on Your
Properties or Third Party's Properties; and (b) You may remotely access, view
and download Your Reports stored at www.google.com/analytics. You will not (and
You will not allow any third party to) (i) copy, modify, adapt, translate or
otherwise create derivative works of the Software or the Documentation; (ii)
reverse engineer, decompile, disassemble or otherwise attempt to discover the
source code of the Software, except as expressly permitted by the law in effect
in the jurisdiction in which You are located; (iii) rent, lease, sell, assign or
otherwise transfer rights in or to the Software, the Documentation or the
Service; (iv) remove any proprietary notices or labels on the Software or placed
by the Service; (v) use, post, transmit or introduce any device, software or
routine which interferes or attempts to interfere with the operation of the
Service or the Software; or (vi) use data labeled as belonging to a third party
in the Service for purposes other than generating, viewing, and downloading
Reports. You will comply with all applicable laws and regulations in Your use of
and access to the Documentation, Software, Service and Reports.
Neither party will use or disclose the other party's Confidential Information
without the other's prior written consent except for the purpose of performing
its obligations under this Agreement or if required by law, regulation or court
order; in which case, the party being compelled to disclose Confidential
Information will give the other party as much notice as is reasonably
practicable prior to disclosing the Confidential Information.
6. Information Rights and Publicity.
Google and its wholly owned subsidiaries may retain and use, subject to the
information collected in Your use of the Service. Google will not share Your
Customer Data or any Third Party's Customer Data with any third parties unless
Google (i) has Your consent for any Customer Data or any Third Party's consent
for the Third Party's Customer Data; (ii) concludes that it is required by law
or has a good faith belief that access, preservation or disclosure of Customer
Data is reasonably necessary to protect the rights, property or safety of
Google, its users or the public; or (iii) provides Customer Data in certain
limited circumstances to third parties to carry out tasks on Google's behalf
(e.g., billing or data storage) with strict restrictions that prevent the data
from being used or shared except as directed by Google. When this is done, it is
subject to agreements that oblige those parties to process Customer Data only on
Google's instructions and in compliance with this Agreement and appropriate
confidentiality and security measures.
You will not (and will not allow any third party to) use the Service to track,
collect or upload any data that personally identifies an individual (such as a
name, email address or billing information), or other data which can be
reasonably linked to such information by Google. You will have and abide by an
and regulations relating to the collection of information from Visitors. You
Google Analytics, and how it collects and processes data. This can be done by
displaying a prominent link to the site "How Google uses data when you use our
partners' sites or apps", (located at www.google.com/policies/privacy/partners/,
or any other URL Google may provide from time to time). You will use
commercially reasonable efforts to ensure that a Visitor is provided with clear
and comprehensive information about, and consents to, the storing and accessing
of cookies or other information on the Visitor’s device where such activity
occurs in connection with the Service and where providing such information and
obtaining such consent is required by law.
You must not circumvent any privacy features (e.g., an opt-out) that are part of
You may participate in an integrated version of Google Analytics and certain
DoubleClick and Google advertising services ("Google Analytics Advertising
Features"). If You use Google Analytics Advertising Features, You will adhere to
the Google Analytics Advertising Features policy (available at
Your access to and use of any DoubleClick or Google advertising service is
subject to the applicable terms between You and Google regarding that service.
To the extent permitted by applicable law, You will indemnify, hold harmless and
defend Google and its wholly owned subsidiaries, at Your expense, from any and
all third-party claims, actions, proceedings, and suits brought against Google
or any of its officers, directors, employees, agents or affiliates, and all
related liabilities, damages, settlements, penalties, fines, costs or expenses
(including, reasonable attorneys' fees and other litigation expenses) incurred
by Google or any of its officers, directors, employees, agents or affiliates,
arising out of or relating to (i) Your breach of any term or condition of this
Agreement, (ii) Your use of the Service, (iii) Your violations of applicable
laws, rules or regulations in connection with the Service, (iv) any
representations and warranties made by You concerning any aspect of the Service,
the Software or Reports to any Third Party; (v) any claims made by or on behalf
of any Third Party pertaining directly or indirectly to Your use of the Service,
the Software or Reports; (vi) violations of Your obligations of privacy to any
Third Party; and (vii) any claims with respect to acts or omissions of any Third
Party in connection with the Service, the Software or Reports. Google will
provide You with written notice of any claim, suit or action from which You must
indemnify Google. You will cooperate as fully as reasonably required in the
defense of any claim. Google reserves the right, at its own expense, to assume
the exclusive defense and control of any matter subject to indemnification by
9. Third Parties.
If You use the Service on behalf of the Third Party or a Third Party otherwise
uses the Service through Your Account, whether or not You are authorized by
Google to do so, then You represent and warrant that (a) You are authorized to
act on behalf of, and bind to this Agreement, the Third Party to all obligations
that You have under this Agreement, (b) Google may share with the Third Party
any Customer Data that is specific to the Third Party's Properties, and (c) You
will not disclose Third Party's Customer Data to any other party without the
Third Party's consent.
10. DISCLAIMER OF WARRANTIES.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, EXCEPT AS EXPRESSLY PROVIDED
FOR IN THIS AGREEMENT, GOOGLE MAKES NO OTHER WARRANTY OF ANY KIND, WHETHER
EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR USE AND NONINFRINGEMENT.
11. LIMITATION OF LIABILITY.
TO THE EXTENT PERMITTED BY APPLICABLE LAW, GOOGLE WILL NOT BE LIABLE FOR YOUR
LOST REVENUES OR INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR
PUNITIVE DAMAGES, EVEN IF GOOGLE OR ITS SUBSIDIARIES AND AFFILIATES HAVE BEEN
ADVISED OF, KNEW OR SHOULD HAVE KNOWN THAT SUCH DAMAGES WERE POSSIBLE AND EVEN
IF DIRECT DAMAGES DO NOT SATISFY A REMEDY. GOOGLE'S (AND ITS WHOLLY OWNED
SUBSIDIARIES' TOTAL CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS
OR DAMAGES RESULTING FROM CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING
TO THIS AGREEMENT WILL NOT EXCEED $500 (USD).
12. Proprietary Rights Notice.
The Service, which includes the Software and all Intellectual Property Rights
therein are, and will remain, the property of Google (and its wholly owned
subsidiaries). All rights in and to the Software not expressly granted to You in
this Agreement are reserved and retained by Google and its licensors without
restriction, including, Google's (and its wholly owned subsidiaries') right to
sole ownership of the Software and Documentation. Without limiting the
generality of the foregoing, You agree not to (and not to allow any third party
to): (a) sublicense, distribute, or use the Service or Software outside of the
scope of the license granted in this Agreement; (b) copy, modify, adapt,
translate, prepare derivative works from, reverse engineer, disassemble, or
decompile the Software or otherwise attempt to discover any source code or trade
secrets related to the Service; (c) rent, lease, sell, assign or otherwise
transfer rights in or to the Software or the Service; (d) use, post, transmit or
introduce any device, software or routine which interferes or attempts to
interfere with the operation of the Service or the Software; (e) use the
trademarks, trade names, service marks, logos, domain names and other
distinctive brand features or any copyright or other proprietary rights
associated with the Service for any purpose without the express written consent
of Google; (f) register, attempt to register, or assist anyone else to register
any trademark, trade name, serve marks, logos, domain names and other
distinctive brand features, copyright or other proprietary rights associated
with Google (or its wholly owned subsidiaries) other than in the name of Google
(or its wholly owned subsidiaries, as the case may be); (g) remove, obscure, or
alter any notice of copyright, trademark, or other proprietary right appearing
in or on any item included with the Service; or (h) seek, in a proceeding filed
during the term of this Agreement or for one year after such term, an injunction
of any portion of the Service based on patent infringement.
13. U.S. Government Rights.
If the use of the Service is being acquired by or on behalf of the U.S.
Government or by a U.S. Government prime contractor or subcontractor (at any
tier), in accordance with 48 C.F.R. 227.7202-4 (for Department of Defense (DOD)
acquisitions) and 48 C.F.R. 2.101 and 12.212 (for non-DOD acquisitions), the
Government's rights in the Software, including its rights to use, modify,
reproduce, release, perform, display or disclose the Software or Documentation,
will be subject in all respects to the commercial license rights and
restrictions provided in this Agreement.
14. Term and Termination.
Either party may terminate this Agreement at any time with notice. Upon any
termination of this Agreement, Google will stop providing, and You will stop
accessing the Service; and You will delete all copies of the GATC from all
Properties and certify thereto in writing to Google within 3 business days of
such termination. In the event of any termination (a) You will not be entitled
to any refunds of any usage fees or any other fees, and (b) any outstanding
balance for Service rendered through the date of termination will be immediately
due and payable in full and (c) all of Your historical Report data will no
longer be available to You.
15. Modifications to Terms of Service and Other Policies.
Google may modify these terms or any additional terms that apply to the Service
to, for example, reflect changes to the law or changes to the Service. You
should look at the terms regularly. Google will post notice of modifications to
these terms at www.google.com/analytics, the Google Analytics Policies at
www.google.com/analytics/policies, or other policies referenced in these terms
at the applicable URL for such policies. Changes will not apply retroactively
and will become effective no sooner than 14 days after they are posted. If You
do not agree to the modified terms for the Service, You should discontinue Your
use Google Analytics. No amendment to or modification of this Agreement will be
binding unless (i) in writing and signed by a duly authorized representative of
Google, (ii) You accept updated terms online, or (iii) You continue to use the
Service after Google has posted updates to the Agreement or to any policy
governing the Service.
16. Miscellaneous, Applicable Law and Venue.
Google will be excused from performance in this Agreement to the extent that
performance is prevented, delayed or obstructed by causes beyond its reasonable
control. This Agreement (including any amendment agreed upon by the parties in
writing) represents the complete agreement between You and Google concerning its
subject matter, and supersedes all prior agreements and representations between
the parties. If any provision of this Agreement is held to be unenforceable for
any reason, such provision will be reformed to the extent necessary to make it
enforceable to the maximum extent permissible so as to effect the intent of the
parties, and the remainder of this Agreement will continue in full force and
effect. This Agreement will be governed by and construed under the laws of the
state of California without reference to its conflict of law principles. In the
event of any conflicts between foreign law, rules, and regulations, and
California law, rules, and regulations, California law, rules and regulations
will prevail and govern. Each party agrees to submit to the exclusive and
personal jurisdiction of the courts located in Santa Clara County, California.
The United Nations Convention on Contracts for the International Sale of Goods
and the Uniform Computer Information Transactions Act do not apply to this
Agreement. The Software is controlled by U.S. Export Regulations, and it may be
not be exported to or used by embargoed countries or individuals. Any notices to
Google must be sent to: Google Inc., 1600 Amphitheatre Parkway, Mountain View,
CA 94043, USA, with a copy to Legal Department, via first class or air mail or
overnight courier, and are deemed given upon receipt. A waiver of any default is
not a waiver of any subsequent default. You may not assign or otherwise transfer
any of Your rights in this Agreement without Google's prior written consent, and
any such attempt is void. The relationship between Google and You is not one of
a legal partnership relationship, but is one of independent contractors. This
Agreement will be binding upon and inure to the benefit of the respective
successors and assigns of the parties hereto. The following sections of this
Agreement will survive any termination thereof: 1, 4, 5, 6 (except the last two
sentences), 7, 8, 9, 10, 11, 12, 14, and 16.
Last Updated: 7/30/2015